Digital Marketing – SEO PPC Training In Mohali, Chandigarh

Course Duration – 6 Months/6 Weeks

 

In today’s time digital marketing is one such field which is growing at a fast and rapid pace. There are very new and innovative challenges in front of many marketers and a degree of difficulty to cope with this digital age.The Digital Marketing Training is an initiative taken to educate students in the area of Digital Marketing. Internet Marketing is a phenomenon of our age.

Our digital marketing training course in Chandigarh and Mohali can help you to start your career as an Online Marketing Specialist as well as you can earn money online through blogging, Ad sense and affiliates. We cover all latest topics like – Inbound marketing, Outbound marketing, keyword research, SEO, PPC, SMO, SMM, EM, ORM and Landing page optimization.Today, irrespective of the size or scale of your company or a brand, you require Digital Marketing services for your marketing campaign so as to make your presence felt in this competitive world.

Students who plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge. In this course you will learn digital marketing from our own in-house experts who have more than 4 years of experience in this field.

Syllabus

What is Digital Marketing
Inbound / Outbound Marketing
Digital Marketing Strategy
Online Marketing Tools
On page:-
Title and Meta tag creation
Website analysis
Keyword searching
Google analytics
Google webmaster tools
Off page:-
Off page techniques
Social Bookmarking
Article and Blog Writing
Article and Blog Submission
Blog Commenting
Classified Ads
Local Business Listing
Directory submission

PPC

Introduction to AdWords
Account management
Campaign and ad group management
Keyword targeting
Language & location targeting
Ad formats
Measurement and optimization
Managing multiple accounts
Ad & Site Quality
AdWords Tools
Performance Monitoring and Reporting
Optimizing Performance
Email marketing planning
Defining an appropriate touch strategy
Matching content and offers to audiences
Integrating newsletter and campaign activity
Strategies to improve deliverability
Product Based Emails
Promoting Product
Build Users Lists
Links and learning
Product Promotion
Creation of product keywords
Social Book Marking
Sale Promotion
Cause Related Marketing
Track rankings in multiple search engines and regions
Easy-to-use app marketing strategies and systems
How to target and massively increase app’s exposure to target audience
How to improve and boost your app store rankings
How to quickly set up a mobile app marketing plan for long-term success
How to get valuable exposure for your app from the media, reviewers, and bloggers
How to optimize your app assets for best placement in the app store
Orientation to Digital Marketing and Social Media
Latest Stats and Trends about Social Media (Global & Indian)
Relevant Social Media Success Stories (Global & Indian)
Demystifying Community Building on Facebook
Creating Facebook Marketing Strategy
Live Facebook Community Building & Facebook Advertising
Creating Twitter Marketing Strategy
Leveraging LinkedIn for B2B Lead Generation & Personal Branding
Discussion on other Social Media
Understanding Google search
Rule based personalization of marketing at internet scale
Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
What is public relations?
Different types of public relations
What is a PR campaign?
Planning PR campaign
Media relations
Channels
Social media and PR
Internal communication
News releases
Events
Using visuals
Advertising Reports
Campaign Measurement
Cost Data Import
Mobile Ads Measurement
Remarketing
AdWords
Google Display Network
Google Tag Manager

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