Marketing Training Program in Mohali and Chandigarh

Course Duration – 6 Weeks


With competition growing every day, along with the rising pressures that portray tough economic times, you need proven marketing techniques you can use to generate demand for your existing products and services. Our marketing training designed by marketing experts will help you enhance your marketing communications strategy and product development process not only to compete but win. This course will help train the students to recognize and define business problems and opportunities, as well as to create action plans for solutions and successful business plan implementation. Upon completion of this course each participant is expected to demonstrate the Identify the major components of a business plan and their relationships, Demonstrate skills in various research techniques and data gathering methods, prepare a systematic-based marketing plan.

The course emphasizes the need for and execution of research activities to answer business questions, especially regarding marketing, that are a part of the business plan development process. We offer individual marketing and sales strategy coaching as well as customized training programs tailored to a variety of marketing topics. Designed for marketers, this training course gives you real-world, up-to-the-minute knowledge for the ever-changing needs of your role.

We have our own in-house team of specialists to help design, plan and execute Training and Development programs. We regularly provide the most cost-effective, low-risk, turn-key event solutions to address our clients business ojectives.

Syllabus

Statistics
Measures of Central Tendency
Sampling
Linear Programming
Decision Theory & Games Theory
Introduction
Market Analysis and Selection
Product Decisions
Pricing Decisions
Distribution Channels and Physical Distribution Decisions
Promotion Decisions
Issues and Developments in Marketing
Sales Management and Organization
Personal Selling
Sales Operations
Salesmanship
Sales Force Management
Introduction of Computers
Operating System
MS-Office(Word & Excel)
Programming Logic & Techniques
Data Communication & Networks
Individual Determinants of CB
Group Determinants of CB
Environmental Influences on CB
Consumer Decision making Process
Business Policy
Top Management its Responsibilities & tasks
Corporate Planning
Corporate Strategy
Synergy
Nature & Scope
Understanding Customers
Product, Pricing, Place
Promotion, People, Process
Service Models
Product Mix
Concept of STP
Product Research
Branding
Concept
Decision-making and MIS
Types of information systems
System development life cycle
Uses of computer networks
Industrial Marketing system
Organizational Buying
Industrial market segmentation
Distribution channel component
The promotional component

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